Case Study


Mystery shopping for retail apparel market

The client required to conduct the Primary research/ mystery shopping across clothing brands and categories to get the relevant data for their go-to-market strategy


Resources Assigned
Project Type

Mystery Shopping


Consulting Firm



Project Completion

December, 2019

The Problem

The client wanted to understand the products mix and variety of various apparel brands across categories at the offline mall store.

The Solution

Our team visited various malls and conducted the mystery shopping exercise of few days to cover more than 10 brands and eight categories of apparels. We also literally counted the SKUs on shelves to get an estimate of variety and product mix.

Complete range

The analysis was to be done on different product categories and range

Stringent timeline

The client had a strict deadline for the project

The Impact we created

Our client was able to create a go-to-market strategy, basis the data & analysis we had generated, from the mystery shopping exercise.

Cost and Time saving

The exercise was conducted rapidly and with utmost precision

In-hand, real-time data

The dataset was neatly organized along with all relevant information